How to use: (1) Open this file in Chrome → screenshot the diagram for Slack/Docs/Google Draw.
(2) Or click “Copy HTML” and paste into Notion / Confluence / email (rich HTML).
Copy HTML
Startup Program Activation Process — Target (L2, EMEA)
Users Apply for TiDB Cloud
Credit from AWS Activate
Program Landing Page
AWS Submits All Applications
to Partner Team on a
Daily Basis (fixed CSV)
Daily Ingest → Program Queue
(TiDB / Ops UI)
replaces Zeno → Hazel
REMOVED: Zeno → Hazel
Has Applicant
Signed up on
TiDB Cloud?
No
Send Template Emails
(Day 0 / 1 / 3) — Ops UI
Invite to Signup
Signed up
within 3 days?
No
Regional SDR Follow Up
(stalled — Ops UI queue)
Yes
Yes
Confirm Organizational Info,
If AI Startup, Tag AI (Ops UI)
Credit Approval Workflow
(Hazel — Ops UI)
Apply Credits to Applicants'
Account — Regional BizOps
Mark Credited
(Ops UI — required)
Send Onboarding Emails +
CTA: Slack / Discord (Ops UI)
Slack → Regional Tech
(replaces daily batch)
Zeno — REMOVED from happy path
Only if: AWS batch broken, policy dispute. Needs: fixed CSV intake + daily ingest.
Hazel — KEPT
Program Ops: queue, approve/reject, emails in Ops UI. Needs: TiDB queue (replaces Zeno forward).
BizOps — SAME manual credit in console
Must click Mark Credited in Ops UI or Slack + onboarding will not fire.
Unchanged vs your drawing
Landing page · signup checks · org confirm · BizOps credit · SDR if no signup · onboarding email
Not in L2
EMEA Signal / Daily Brief · HubSpot · Billing API auto-credit